
(J) Journal
Sheet 01 / 01
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Practice
Projects
Research
Sustainability
News
Grow your practice

Practice
Why we draw every building by hand first
Before a line goes into the computer, every project starts as a pencil sketch on tracing paper. Here is why we still work this way.
Ida Kjær
6 min read

Projects
Hallen Library opens to the public
After four years of design and construction, the library on the harbour slope opened its doors to 6 000 visitors on the first weekend.
Mads Holm
4 min read

Research
Board-marked concrete: a short guide
How we specify, test and pour concrete that keeps the grain of the timber it was cast against — and how we cut its carbon by half.
Søren Vik
8 min read

Projects
Designing cabins for the polar night
In Lofoten, the sun does not rise for six weeks. We asked what a cabin should feel like in the dark — and designed for the light that is left.
Anne Brekke
5 min read

Sustainability
Reuse first: our new rule for every brief
From this year, every project starts with a survey of what is already on site. Demolition is the last option, not the first.
Ida Kjær
7 min read

News
Hallform shortlisted for the Nordic Architecture Prize
Vik School Library is one of five projects shortlisted for this year’s prize, alongside studios from Helsinki, Bergen and Malmö.
Studio
2 min read

Grow your practice
What should an architecture firm website include?
Eight things every architecture practice website needs to win clients: real projects with data, clear sectors, a visible process, proof and an inquiry form that asks the right questions.
Hallform Studio
6 min read

Grow your practice
How architects can get more project inquiries from their website
Most practice websites get visits but few inquiries. Here is how to turn a portfolio into a site that brings in the right projects, step by step.
Hallform Studio
6 min read

Grow your practice
How to present an architecture project online: plans, sections and data
Photos alone do not win projects. Here is how to structure an architecture project page with drawings, data and a story that clients and search engines understand.
Hallform Studio
6 min read

Grow your practice
Local SEO for architects: getting found for "architect near me"
Most clients start with a search for an architect in their area. Here is how to make your practice show up, using your website, Google Business Profile and project pages.
Hallform Studio
6 min read

Grow your practice
Architecture website template vs custom build: cost, time and trade-offs
Should your practice buy a template or commission a custom site? An honest comparison of cost, time, quality and when each one makes sense.
Hallform Studio
6 min read

Grow your practice
How to build an architecture portfolio website in a weekend
A realistic weekend plan for launching a practice website: what to prepare, what to write, and how to get from nothing to a live site with projects, sectors and an inquiry form.
Hallform Studio
6 min read

Grow your practice
How to get your practice recommended by ChatGPT and AI search
More clients now ask AI assistants for an architect. Here is how to make your website clear enough for AI tools to understand, trust and recommend.
Hallform Studio
6 min read

Grow your practice
Writing sector pages that win clients: houses, public buildings, workplaces
Sector pages turn a general portfolio into a set of focused pitches. Here is what to put on a residential, public or workplace page so the right clients see themselves in your work.
Hallform Studio
6 min read

Grow your practice
Designing a project inquiry form that brings in the right clients
The inquiry form is where interest becomes a project. Here is which fields to ask for, how to phrase them and how to keep good clients from giving up halfway.
Hallform Studio
5 min read

Grow your practice
Showing your process: how to explain architecture stages and fees to clients
Clients hesitate when they do not know what happens next or what it costs. Here is how to explain your stages, timelines and fees on your website in plain language.
Hallform Studio
6 min read

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