A sector page wins clients when it speaks to one type of client about their specific worries: what you design for them, how the process runs, what it typically costs and takes, and which of your projects prove it. One page per sector beats one long “services” list every time.

Why sectors, not services

Clients do not buy “concept design” or “technical drawings”. They buy a house, a library or an office. Organising your site by sector matches how they think and how they search.

The structure of a strong sector page

A clear title and summary: “Residential: houses, cabins and apartments, drawn from the site.” Key facts: typical sizes, timelines and the studios that handle it. Your approach in two or three sentences. A scope of service in stages. Three related projects. A few figures. A tailored call to action.

Residential: reassure and inspire

Private clients are spending their own money, often for the first time. Talk about budget bands, planning permission, the timeline from first sketch to keys, and how you involve them in decisions. Show houses with real people in mind.

Public and cultural: show process and accountability

Councils and institutions care about procurement, consultation, sustainability ratings and delivering on time. Describe how you work with users and communities, list relevant awards and certifications, and show public projects with outcomes.

Workplace: talk about people and performance

Companies want offices people use. Talk about workplace studies, daylight, acoustics, flexibility and move-in support. Figures like occupancy or staff satisfaction, where you have them, are powerful.

Writing the summary line

Each sector page opens with one sentence that names the work and the promise: “Houses, cabins and apartment buildings, drawn from the site and built to be lived in for a century.” It appears in search results and on the page, so make it specific and readable on its own.

Facts clients look for

A row of key facts helps clients self-qualify: typical size range, typical timeline from first sketch to completion, typologies you cover and which studio handles them. These numbers should be honest ranges, not promises, and they save a lot of early back-and-forth.

Interiors and reuse as a sector

Many practices undersell their work on existing buildings. A dedicated interiors and reuse page speaks to a fast-growing group of clients: owners of old apartments, listed buildings and empty offices. Talk about surveys, what you keep, repair and replace, and the carbon savings of reuse.

A tailored call to action

End each sector page with an invitation written for that client. For houses: “Planning a house? Send us the site, a size and a rough budget.” For public work: “Running a competition? Send us the brief.” A specific invitation gets more replies than a generic “Contact us”.

Add a small booking note if it is true, such as “Booking spring 2027”. It signals that you are in demand without being pushy.

Keep sector pages alive

A sector page goes stale if it shows the same three projects for years. Connect it to your project list so the newest projects appear automatically, and revisit the figures once a year. Update the booking note as your availability changes.

Each time you finish a project, ask which sector page it strengthens and whether that page’s approach text still describes how you work. Small updates keep the page accurate, and accuracy is what turns a visitor into a client.

Once a year, read each sector page as if you were a new client. If anything is vague, out of date or missing, such as a new typology or a new studio, fix it then.

One services page vs sector pages at a glance

Who feels addressed: services page, everyone a little · sector pages, each client type directly

Search visibility: services page, one general page · sector pages, one page per project type

Relevant proof: services page, mixed projects · sector pages, matching projects only

Link sectors and projects together

Every project should belong to a sector, and every sector page should show its latest projects automatically. This keeps pages fresh and helps visitors move between them.

Built in from the start

In Hallform Architects, sectors are a CMS collection with fields for facts, approach, a staged scope, figures and a call to action, and each sector page automatically lists the projects tagged to it. Adding a new sector is filling in one item.

For example, a practice that splits one services page into four sector pages gains four focused landing pages, each able to rank for its own project type and each ending with its own invitation to get in touch.

Finally, connect sectors to your journal. A post about a finished library belongs under public work; a guide to cabin foundations belongs under residential. These links help readers move from curiosity to a relevant pitch, and help search engines see each sector page as the hub for its topic.

Common questions

How many sectors should I have? Three to five. Only the types of work you genuinely want more of.

Can a project belong to two sectors? Choose the main one, and mention the other in the text.

How long should a sector page be? Around 400–700 words plus projects and figures.

Should I show fees on sector pages? Show typical ranges or fee structure, with a note that every project is quoted individually.

What if I have few projects in a sector? Include work in progress, competition entries or relevant interiors work.